search query: @indexterm Product testing / total: 58
reference: 56 / 58
| Author: | Engledow, J. L. Anderson, R. D. Becker, H. |
| Title: | Comparative product tests in the consumer decision process: correlates of use and impact on satisfaction. |
| Journal: | Decision Sciences
1978 : 4 OCT VOL.9 p.627-639 |
| Index terms: | CONSUMER INFORMATION FACTOR ANALYSIS PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA