search query: @indexterm Product testing / total: 58
reference: 42 / 58
| Author: | Bauer, E. |
| Title: | Die häufigsten Fehler bei Produkttests. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1984 : AUG, VOL. 6:3, p. 157-165 |
| Index terms: | PRODUCT TESTING CONSUMER GOODS MARKETING RESEARCH |
| Language: | ger |
| Abstract: |
SCIMA