search query: @indexterm Product testing / total: 58
reference: 38 / 58
Author: | Hollingsworth, K. |
Title: | The fragility of attribute data. |
Journal: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, p. 44-49 |
Index terms: | PRODUCT TESTING PRODUCT DESIGN MARKETING RESEARCH |
Language: | eng |
Abstract: |
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