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| Author: | Hoch, S. J. Young-Won, H. |
| Title: | Consumer learning : Advertising and the ambiguity of product experience. |
| Journal: | Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 221-233 |
| Index terms: | CONSUMERS ADVERTISING PRODUCT INFORMATION EXPERIENCE PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA