search query: @indexterm Product testing / total: 58
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Author: | Buchanan, B. Givon, M. Goldman, A. |
Title: | Measurment of discrimination ability in taste tests : an empirical investigation. |
Journal: | Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 154-163 |
Index terms: | PRODUCT TESTING |
Language: | eng |
Abstract: |
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