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| Author: | Hong, S. T. Wyer, R. S. Jr. |
| Title: | Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective. |
| Journal: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 175-187 |
| Index terms: | PRODUCT TESTING COUNTRY COMPARISONS PRODUCT INFORMATION HEURISTIC METHODS |
| Language: | eng |
| Abstract: |
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