search query: @indexterm Product testing / total: 58
reference: 53 / 58
Author: | Morgan, F. W. |
Title: | Are early triers heavy users? |
Journal: | Journal of Business
1979 : JUL, VOL. 52:3, p. 429-434 |
Index terms: | CONSUMER INFORMATION PRODUCT TESTING |
Language: | eng |
Abstract: |
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