search query: @indexterm Product testing / total: 58
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Author: | Chernatony, L. Knox, S. |
Title: | How an appreciation of consumer behaviour can help in product testing |
Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 329-347 |
Index terms: | PRODUCT TESTING CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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