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| Author: | Forges, C. |
| Title: | A circle of housewives as appraisers of innovations and product improvements in quick frozen foods |
| Journal: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 152-159 |
| Index terms: | FROZEN FOODS BELGIUM PRODUCT TESTING |
| Language: | eng |
| Abstract: | Analysis of using a panel of housewives to product test frozen foods in Belgium. Objectives, structure and organization. Panel benefits. Product test logistics. Investigation, experimental designs and measuring instruments. Statistical methods and case histories. Factorial experimentation. Pricing problem. Scale measuring. Seven Frames illustrate the study. |
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