search query: @indexterm Product testing / total: 58
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| Author: | Batsell, R. R. Wind, Y. |
| Title: | Product testing: current methods and needed developments. |
| Journal: | Journal of the Market Research Society
1980 : APR, VOL. 22:2, p. 115-139 |
| Index terms: | CONSUMER ATTITUDES PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA