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| Author: | Proff, H. |
| Title: | Business unit strategies between regionalisation and globalisation |
| Journal: | International Business Review
2002 : APR, VOL. 11:2, p. 231-250 |
| Index terms: | CLUSTER ANALYSIS GLOBALIZATION REGIONAL DEVELOPMENT |
| Freeterms: | BUSINESS UNIT STRATEGIES |
| Language: | eng |
| Abstract: | Although the transition towards globalisation lies beyond even the most long-term strategic planning, companies have to concentrate their current strategies on an "open" multi-regional economic setting. On the business unit level, this opens possibilities for strengthening hybrid advantages of low costs and differentiation as well as a regiocentric (dual) international orientation for many companies. |
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