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| Author: | Matten, D. Crane, A. Chapple, W. |
| Title: | Behind the mask: revealing the true face of corporate citizenship |
| Journal: | Journal of Business Ethics
2003 : JUN (II) and (III), VOL. 45:1-2. p. 109-120 |
| Index terms: | Globalization CORPORATE RESPONSIBILITY |
| Freeterms: | Corporate citizenship |
| Language: | eng |
| Abstract: | The development of corporate citizenship as a way of framing business and society relations is traced and the content of contemporary understandings of the term are critically examined. These conventional views of corporate citizenship are argued to contribute little or nothing to existing notions of corporate social responsibility and corporate philanthropy. The authors propose a new direction, which particularly exposes the element of "citizenship". |
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