search query: @indexterm globalization / total: 580
reference: 274 / 580
| Author: | Rugman, A. Girod, S. |
| Title: | Retail multinationals and globalization: the evidence is regional |
| Journal: | European Management Journal
2003 : FEB, VOL. 21:1, p. 24-37 |
| Index terms: | Retailing Multinational companies Company ranking Globalization |
| Language: | eng |
| Abstract: | The authors conclude that the retail multinational enterprises (MNEs) neither operate globally nor do they need global strategies. Insted, they are mainly regional MNEs and their focus is local, home-triad market-oriented. |
SCIMA