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| Author: | Vitell, S.J. (et al.) |
| Title: | Ethical judgments and intentions: a multinational study of marketing professionals |
| Journal: | Business Ethics
2003 : APR, VOL. 12:2, p. 151-171 |
| Index terms: | Cross-cultural studies Ethics Globalization Marketing Social responsibility |
| Language: | eng |
| Abstract: | While the increased globalization of economies has generally resulted in more uniform business practices worldwide, a similar trend does not seem to have taken place with respect to business and marketing ethics. Only little is currently known about global ethics, exhibiting a need for programmatic research in this important field. The objective of this study is to fill this research need. The role of moral intensity, defined as "the extent of an issue-related moral imperative in a situation" is specifically studied. |
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