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| Author: | Coglievina, C. |
| Title: | Small is still beautiful: tourist trade SME's: a rich innovating ground |
| Journal: | Tourism review
2004 : VOL. 59:4, p. 37-41 |
| Index terms: | Tourist industry Small and medium-sized enterprises (SMEs) Globalization Innovation Brands Corporate image Knowledge management Life cycles |
| Freeterms: | SME |
| Language: | eng |
| Abstract: | The tourist industry is a fractured industry in light of the number of small and medium sized companies (SMEs) that forms it. These SME are led by entrepreneurs who have unlimited innovative abilities. This paper aims to increase awareness of the role of these SME in the development of tourism everywhere, and to foreee strategies of aid and support in line with their innovative abilities. |
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