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Author:Brown, J. R.
Lusch, R. E.
Nicholson, C. Y.
Title:Power and relationship commitment : Their impact on marketing channel member performance.
Journal:Journal of Retailing
1995 : WINTER, VOL. 71:4, p. 363-392
Index terms:MARKETING CHANNELS
PERFORMANCE MEASUREMENT
POWER
Language:eng
Abstract:
SCIMA record nr: 143488
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