search query: @indexterm POWER / total: 583
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| Author: | McDermott, L. (et al.) |
| Title: | International food advertising, pester power and its effect |
| Journal: | International Journal of Advertising
2006 : VOL.25:4, p.513-540 |
| Index terms: | children power food purchasing advertising |
| Language: | eng |
| Abstract: | The increasing importance of children as consumers has focused attention on pester power, i.e. children's influence over adult purchasing through requests and demands for certain products. The results from a systematic review of international evidence conclude that food advertising causes pestering, and results in parents buying less healthy products that are associated with obesity. This in turn challenges industry arguments that pester power is just a legitimate way for children to express their growing autonomy as consumers. |
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