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| Author: | Mahajan, J. |
| Title: | The overconfidence effect in marketing management predictions |
| Journal: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 329-342 |
| Index terms: | MANAGEMENT CORPORATE STRATEGY FEEDBACK INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: | Review of why overconfidence occurs in drawing on prior work on how cognitions are used in decisions. Overconfidence in marketing management predictions. Evaluative performance feedback. Domain expertise. Experimental procedure. Dependent variables. Three Figures and 2 Tables illustrate the study. The Appendix gives a sample of items used in the prediction task. |
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