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| Author: | Elrod, T. Louviere, J.J. Davey, K.S. |
| Title: | An empirical comparison of ratings-based and choice-based conjoint models |
| Journal: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 368-377 |
| Index terms: | RATING SCALES PROPERTY STUDENTS |
| Language: | eng |
| Abstract: | A comparison of 2 approaches to conjoint analysis in terms of ability to predict shares in a holdout choice task. Research design. Ratings task. Calibration. Conjoint ratings data analysis. Conjoint choice data. Predicting aggregate choice shares and individual choices. 3 Tables illustrate the study. |
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