search query: @journal_id 70 / total: 586
reference: 28 / 586
Author: | Janiszewski, C. |
Title: | The influence of nonattended material on the processing of advertising claims. |
Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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