search query: @journal_id 70 / total: 586
reference: 27 / 586
| Author: | Kahn, B. E. Louie, T. A. |
| Title: | Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289 |
| Index terms: | SALES PROMOTION BRAND CHOICE BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA