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| Author: | Nishisato, S. Gaul, W. |
| Title: | An approach to marketing data analysis: the forced classification procedure of dual scaling. |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 354-360 |
| Index terms: | MARKETING RESEARCH MARKET SEGMENTATION DATA ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA