search query: @journal_id 70 / total: 586
reference: 21 / 586
Author: | Nishisato, S. Gaul, W. |
Title: | An approach to marketing data analysis: the forced classification procedure of dual scaling. |
Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 354-360 |
Index terms: | MARKETING RESEARCH MARKET SEGMENTATION DATA ANALYSIS |
Language: | eng |
Abstract: |
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