search query: @journal_id 70 / total: 586
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Author: | Maheswaran, D. Meyers-Levy, J. |
Title: | The influence of message framing and issue involvement. |
Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 361-367 |
Index terms: | MARKETING RESEARCH PRODUCT IMAGE |
Language: | eng |
Abstract: |
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