search query: @journal_id 70 / total: 586
reference: 15 / 586
| Author: | Fader, P. McAlister, L. |
| Title: | An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data |
| Journal: | Journal of Marketing Research
1990 : AUG, VOL. 27, p.322-332 |
| Index terms: | CONSUMER CHOICE PRODUCT PREFERENCE REPEAT BUYING |
| Language: | eng |
| Abstract: | It is hypothesized that typical low involvement, repetitive choices in supermarkets are powerfully influenced by promotional offers. An EBA (Elimination By Aspects) model is formulated and estimated at the individual level, using UPC scanner data collected from purchases of regular ground coffee. |
SCIMA