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| Author: | Moriarty, M. |
| Title: | Boundary Value Models for the Combination of Forecasts |
| Journal: | Journal of Marketing Research
1990 : NOV, VOL. 27, p.402-417 |
| Index terms: | MARKET FORECASTING FORECASTING TECHNIQUES BRAND LOYALTY |
| Language: | eng |
| Abstract: | The main advantage of forecast combination models is that they provide lower forecast errors than their individual constituent models under proper conditions. The implementation of forecast combinations can be subject to a variety of impediments. It is shown that a variety of boundary value models for the forecast combination represent reasonable model alternatives to an optimal model when it is difficult to judge the relative accuracy and disturbance term intercorrelations of the individual forecasting models. |
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