search query: @indexterm Business communication / total: 59
reference: 57 / 59
| Author: | Martin, D. |
| Title: | Gilded and gelded. Hard-won lessons from the PR wars |
| Journal: | Harvard Business Review
2003 : OCT, VOL. 81:10, p. 44-54 |
| Index terms: | Competitive advantage Business communication Public relations Industries Management |
| Language: | eng |
| Abstract: | A wounded-but-wiser AT&T veteran recounts how one of the world's biggest and best-known companies became one of its most battered - and explains how others can avoid that fate. |
SCIMA