search query: @indexterm Business communication / total: 59
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| Author: | Schwarzkopf, D.L. |
| Title: | Stakeholder perspectives and business risk perception |
| Journal: | Journal of Business Ethics
2006 : APR I, VOL. 64:4, p. 327-342 |
| Index terms: | business communication risk stakeholders |
| Language: | eng |
| Abstract: | This study explores how an individual's risk perception can account for both managerial and customer perspectives. Factors described as customer participation, extent of the effect, and management input, together with the respondent's self-assessed understanding of the decision process, help categorize overall risk perceptions and are shown to be associated with behaviours based on the decision's riskiness. |
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