search query: @indexterm Business communication / total: 59
reference: 34 / 59
Author: | Turpin, D. |
Title: | Communicating in a crisis |
Journal: | European business forum EBF
2006 : SUMMER, 25, p. 50-55 |
Index terms: | business communication crises |
Language: | eng |
Abstract: | "No comment". These two simple words can shatter a company's reputation and cost it millions in lost sales. So how can you turn a corporate crisis into competitive advantage? |
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