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| Author: | Weil, D. |
| Title: | Getting the conversation started with a blog |
| Journal: | Knowledge Management Review
2008 : JAN/FEB, VOL. 10:6, p. 28-33 |
| Index terms: | business communication organizations networks internet |
| Freeterms: | social media |
| Language: | eng |
| Abstract: | Among the most popular social media tools, blogging has grown rapidly since 2006. Yet, what does blogging mean for the organization? Does it mean a risk, opportunity or both? In this edited excerpt from "The Corporate Blogging Book", corporate blogging consultant Debbie Weil answers some of the typical questions, addressing some of the issues and concerns. |
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