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| Author: | Fieseler, C. Fleck, M. Meckel, M. |
| Title: | Corporate social responsibility in the blogosphere |
| Journal: | Journal of Business Ethics
2010 : FEB II, VOL. 91:4, p. 599-614 |
| Index terms: | corporate responsibility social responsibility business communication stakeholders communication |
| Freeterms: | CSR blogging social media WWW |
| Language: | eng |
| Abstract: | Using social network analysis, this paper examines the interaction btw. corporate blogs dedicated to sustainability issues and the blogosphere, a clustered online network of cooperative actors. By analyzing the structural embeddedness of a prototypical blog in a virtual community, there is shown the potential of online platforms to document corporate social responsibility (CSR) activities etc. It is shown that stakeholder involvement through sustainability blogs is a valuable new practice for CSR communications and stakeholder engagement etc. |
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