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| Author: | Defert, Y. |
| Title: | Certification ISO de l'acte de vente: Utopie ou enjeu strategique ? |
| Journal: | Revue Francaise du Marketing
1993 : OCT-NOV, 144-145, p. 155-164 |
| Index terms: | SELLING QUALITY SERVICE STANDARDS CONSUMER SATISFACTION |
| Language: | fre |
| Abstract: |
SCIMA