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| Author: | Brun, M. |
| Title: | Gestion internationale de l'identite de l'entreprise: un cas de mise en oeuvre. *BIOMERIEUX |
| Journal: | Revue Francaise du Marketing
1994 : /1, 146, p.5-15 |
| Index terms: | CORPORATE IMAGE CORPORATE CULTURE INTERNATIONAL MARKETING |
| Language: | fre |
| Abstract: |
SCIMA