search query: @journal_id 116 / total: 590
reference: 26 / 590
| Author: | Bree, J. Cegarra, J.-J. |
| Title: | Les personnages, elements de reconnaissance des marques par les enfants. |
| Journal: | Revue Francaise du Marketing
1994 : /1, 146, p.17-35 |
| Index terms: | BRAND NAMES CHILDREN PRODUCT DIFFERENTIATION PRODUCT IMAGE TELEVISION ADVERTISING |
| Language: | fre |
| Abstract: |
SCIMA