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| Author: | Ralet, P. |
| Title: | Definition d'un cadre strategique adapte a la specificite des organisations humanitaires. |
| Journal: | Revue Francaise du Marketing
1994 : /1, 146, p.37-52 |
| Index terms: | CHARITIES MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA