search query: @journal_id 116 / total: 590
reference: 18 / 590
Author: | Bietry, F. |
Title: | Le marketing au secours du sport traditionnel de haute performance. |
Journal: | Revue Francaise du Marketing
1994 : DEC, 150 p. 5-15 |
Index terms: | SPORTS INDUSTRY MARKETING |
Language: | fre |
Abstract: |
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