search query: @journal_id 116 / total: 590
reference: 15 / 590
| Author: | Cegarra, J.-J. |
| Title: | La place du sponsoring dans la strategie marketing de l'entreprise. |
| Journal: | Revue Francaise du Marketing
1994 : DEC, 150, p.47-53 |
| Index terms: | SPONSORSHIP MARKETING STRATEGY |
| Language: | fre |
| Abstract: |
SCIMA