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| Author: | Renaud, F. |
| Title: | Le parrainage sort de la crise ? Synthese de l'enquete U.D.A. |
| Journal: | Revue Francaise du Marketing
1994 : DEC, 150, p.71-74 |
| Index terms: | SPONSORSHIP FRANCE CRISIS MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA