search query: @journal_id 116 / total: 590
reference: 12 / 590
Author: | Couty, F. |
Title: | L'evaluation de la notoriete du sponsoring sportif. |
Journal: | Revue Francaise du Marketing
1994 : DEC, 150, p.75-82 |
Index terms: | SPONSORSHIP SPORTS INDUSTRY EVALUATION |
Language: | fre |
Abstract: |
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