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| Author: | Campos Lopez, J.C. Lorenzo Gomez, J.D. Gomez Parro, O. |
| Title: | Analyse strategique des activites du parrainage sportif. L'exemple espagnol. |
| Journal: | Revue Francaise du Marketing
1994 : DEC, 150, p.97-102 |
| Index terms: | SPONSORSHIP SPORTS INDUSTRY STRATEGY SPAIN |
| Language: | fre |
| Abstract: |
SCIMA