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| Author: | Ducrocq, C. Hardouin, P. |
| Title: | Le marketing dans le commerce independant organise. Franchises et groupements de commercants. |
| Journal: | Revue Francaise du Marketing
1994 : NOV, 149, p. 53-61 |
| Index terms: | SERVICE MARKETING FRANCHISING SUPERMARKETS |
| Language: | fre |
| Abstract: |
SCIMA