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| Author: | Dubois, B. Duquesne, P. Gouteron, J. |
| Title: | Predicteurs de comportements. La force de conviction de la valeur des marques. Comportement d'achat des consommateurs |
| Journal: | Revue Francaise du Marketing
1995 : 152, p. 23-84 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER ATTITUDES MARKETING RESEARCH CONSUMER CHOICE BRAND VALUATION |
| Language: | fre |
| Abstract: | Importance of conviction of the brand value. Consumer behavior on the records market. The consumers buying behavior in supermarkets. |
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