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| Author: | Bitoun, C. |
| Title: | Les applications de la semiologie de l'image a l'analyse industrielle |
| Journal: | Revue Francaise du Marketing
1995 : 152, p. 69-82 |
| Index terms: | SEMIOLOGY ORGANIZATIONAL COMMUNICATION COMPANY REPORTS |
| Language: | fre |
| Abstract: | Semiotic analysis of business communication in the annual reports.Data from EDF, Pechiney, Carrefour, Air France. |
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