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| Author: | Serraf, G. Piquet, S. |
| Title: | Marketing et ethique : l'ethique, outil de performance externe. Marketing et morale |
| Journal: | Revue Francaise du Marketing
1995 : 153-154, p.3-243 |
| Index terms: | MARKETING ETHICS |
| Language: | fre |
| Abstract: | Ethics and marketing. Sponsorship and ethics. Ethics and multimedia. Business ethics in the United-States. Lawyers ethics.Ethics and human resource management. |
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