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| Author: | |
| Title: | Marketing et strategie : evolutions et invariants de la strategie; environnement, structure et strategie; planification et veille strategiques; strategie d'alliance et de partenariat |
| Journal: | Revue Francaise du Marketing
1995 : 155, p.3-160 |
| Index terms: | MARKETING STRATEGY ALLIANCES STRATEGIC PLANNING |
| Language: | fre |
| Abstract: | Marketing and strategy for the year 2000. Marketing management with environmental problems. Marketing strategies and small business. Strategic planning in japanese firms. Strategy for new product. Cooperation interfirms and new organisations. Joint ventures and strategic alliances |
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