search query: @author Deichsel, A. / total: 6
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| Author: | Deichsel, A. |
| Title: | Produktargument und Markengestalt - die zwei Gesichter der Ware |
| Journal: | Markenartikel
1991 : OCT, VOL. 53:10, p. 428-435 |
| Index terms: | PRODUCT TESTING PRODUCTS BRAND NAMES MARKETING |
| Language: | ger |
| Abstract: |
SCIMA