search query: @author Pekelman, D. / total: 6
reference: 1 / 6
« previous | next »
| Author: | Pekelman, D. Tse, E. |
| Title: | Experimentation and budgeting in advertising: an adaptive control approach. |
| Journal: | Operations Research
1980 : MAR-APR, VOL. 28:2, p. 321-347 |
| Index terms: | SALES MANAGEMENT ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA