search query: @author Deichsel, A. / total: 6
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| Author: | Deichsel, A. |
| Title: | Produktargument und Markegestalt - die zwei Gesichter der Ware (Product argument and brand shape - two faces of goods) |
| Journal: | Markenartikel
1991 : VOL. 53:8, p. 428-435 |
| Index terms: | PHILOSOPHY COMMODITIES |
| Language: | ger |
| Abstract: | This is a philosophic-sociologic-psychologic treatment of the problem of commodity, buying, with ample reference to Marx, Werner Sombart, Schiller etc. Commodity fetishism, value and use value, brand loyalty, design, attractivity, commodity and life style, brand and order. |
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