search query: @author Plinke, W. / total: 6
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| Author: | Plinke, W. |
| Title: | Investitionsgutermarketing (Marketing of investment goods) |
| Journal: | Marketing
1991 : VOL. 133, p. 172-177 |
| Index terms: | MARKETING CAPITAL GOODS |
| Language: | ger |
| Abstract: | In the last two decades, as a result of // activity of Werner Engelhardt, investment goods marketing has established itself as a distinct part of marketing theory. Its peculiarities are dictated by characteristics of demand and supply both different from those of consumer goods. The present state and prospects of the discipline. |
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