search query: @author Macmillan, I.C. / total: 6
reference: 5 / 6
Author: | Oliva, T.A. Oliver, R.L. MacMillan, I.C. |
Title: | A catastrophe model for developing service satisfaction strat`gies. |
Journal: | Journal of Marketing
1992 : VOL.56:3, p.83-95 |
Index terms: | SERVICE MARKETING CONSUMER SATISFACTION CUSTOMERS QUALITY LOYALTY MODELS |
Language: | eng |
Abstract: |
SCIMA