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Author:Chattopadhyay, A.
Nedungadi, P.
Title:Does Attitude toward the End Endure? The Moderating Effects of Attention and Delay
Journal:Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 26-33
Index terms:ADVERTISING
CONSUMER RESEARCH
ATTITUDES
Language:eng
Abstract:
SCIMA record nr: 105579
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